Department of Tourism Studies
About
The Department of Tourism Studies at Afro Asian University offers a comprehensive academic program focused on preparing students for careers in the tourism industry. Through a combination of theoretical knowledge and practical experience, students gain a deep understanding of tourism management, hospitality, sustainability, and cultural heritage. The department emphasizes experiential learning, research, and global perspectives to equip students with the skills and expertise needed to succeed in diverse tourism environments. Career opportunities for graduates include roles in tourism management, destination marketing, hospitality management, event planning, tour guiding, and sustainable tourism development.
The Department of Tourism Studies aims to equip students with the knowledge, skills, and competencies necessary for success in the tourism industry. Some of the key learning outcomes of the department may include:
Comprehensive Understanding of Tourism: Students will develop a deep understanding of the principles, theories, and concepts underlying the tourism industry, including its economic, social, cultural, and environmental dimensions.
Destination Management: Students will acquire knowledge and skills related to destination planning, development, and management, including destination marketing, tourism infrastructure, and sustainable tourism practices.
Tourism Marketing and Promotion: Students will learn about tourism marketing strategies, consumer behavior, and promotional techniques to effectively attract tourists and enhance destination visibility and competitiveness.
Hospitality Management: Students will gain insight into the management principles and practices of hospitality establishments such as hotels, resorts, restaurants, and tourist accommodations, focusing on quality service delivery and guest satisfaction.
Cultural Heritage Preservation: Students will understand the importance of preserving and promoting cultural heritage sites, traditions, and practices within the context of tourism development, emphasizing cultural sensitivity and respect.
Sustainable Tourism Practices: Students will explore the principles of sustainable tourism and learn how to integrate environmental, social, and economic considerations into tourism planning, operations, and policy-making.
Tourism Policy and Planning: Students will study tourism policy frameworks, governance structures, and planning processes at the local, national, and international levels, with a focus on fostering responsible tourism development and management.
Tour Guiding and Interpretation: Students will develop the skills necessary to provide guided tours and interpretive experiences for tourists, including communication skills, storytelling techniques, and knowledge of local history, culture, and natural resources.
Research and Analysis: Students will learn research methods and analytical tools to conduct tourism-related research, market analysis, and impact assessments, contributing to evidence-based decision-making in the tourism sector.
Professional Development: Students will cultivate professionalism, ethical conduct, and leadership qualities essential for success in the tourism industry, including effective communication, teamwork, problem-solving, and adaptability.
The Department of Tourism Studies at Afro Asian University opens up a range of career opportunities for its graduates in the vibrant tourism industry. Some potential career paths include:
Tourism Manager: Overseeing the operations and strategic development of tourism establishments such as resorts, hotels, and travel agencies.
Destination Marketing Specialist: Promoting tourism destinations through marketing campaigns, digital marketing strategies, and partnerships with tourism stakeholders.
Hospitality Manager: Managing the day-to-day operations of hotels, resorts, restaurants, and other hospitality establishments to ensure quality service and guest satisfaction.
Event Planner: Organizing and coordinating events such as conferences, festivals, and corporate retreats to attract tourists and enhance the tourism experience.
Tour Guide: Providing guided tours of tourist attractions, cultural sites, and natural landmarks, offering insights into local history, culture, and traditions.
Sustainable Tourism Coordinator: Implementing sustainable tourism practices to minimize environmental impact, preserve cultural heritage, and promote community engagement in tourism development.
Tourism Consultant: Advising businesses, governments, and nonprofit organizations on tourism-related matters such as market research, destination planning, and sustainable tourism strategies.
Travel Writer/Blogger: Creating content for travel publications, websites, and social media platforms to inspire and inform travelers about destinations, experiences, and travel tips.
Cultural Heritage Specialist: Preserving and promoting cultural heritage sites, museums, and cultural events to enhance the tourism appeal of destinations and support cultural conservation efforts.
Adventure Tourism Guide: Leading outdoor adventure activities such as hiking, kayaking, wildlife safaris, and ecotourism adventures, catering to adventure-seeking travelers.
Bs Programme
SEMESTER 1
Code | Course Title | Credit Hours |
BSTH 2111 | اللغة الانجليزية 1 / English language 1 | 2 |
BSTH 2112 | اللغة العربية 1 / Arabic language 1 | 2 |
BSTH 2113 | مبادئ الاقتصاد / Principles of Economics | 3 |
BSTH 2114 | مدخل الى التخطيط السياحي / Introduction to tourism planning | 3 |
BSTH 2115 | مدخل إلى سيكولوجية العملاء / Introduction to customer psychology | 2 |
BSTH 2116 | مدخل إلى التاريخ الإسلامي / Introduction to Islamic history | 3 |
BSTH 2117 | مدخل إلى أخلاقيات مهنة الارشاد السياحي / Introduction to the ethics of the tourist guidance profession | 3 |
18 |
SEMESTER 2
Code | Course Title | Credit Hours |
BSTH 2118 | اللغة الانجليزية 2 / English Language 2 | 2 |
BSTH 2119 | اللغة العربية 2 / Arabic language 2 | 2 |
BSTH 2120 | عادات وتقاليد الشعوب الأفروآسيوية 1 / Customs and traditions of Afro-Asian peoples 1 | 3 |
BSTH 2121 | المعالم الحضارية الأفروآسيوية 1 / Afro-Asian cultural monuments 1 | 3 |
BSTH 2122 | الآثار المعمارية في القرآن الكريم / Architectural monuments of the Holy Quran | 2 |
BSTH 2123 | فنون وحضارة 1 / Arts and Culture 1 | 3 |
BSTH 2124 | مدخل إلى علم السياحة / Introduction to the science of Tourism | 3 |
18 | ||
SEMSETER 3 | ||
Code | Course Title | Credit Hours |
BSTH 2125 | مدخل إلى إدارة الفنادق / Introduction to hotel management | 3 |
BSTH 2126 | محاسبة 1 / Accounting 1 | 2 |
BSTH 2127 | مبادىْ إدارة الأعمال / Principles of Business Administration | 2 |
BSTH 2128 | السياحة والبيئة 1 / Tourism and Environment 1 | 3 |
BSTH 2129 | الأجهزة والمنظمات السياحية ( باللغة الانجليزية) / Tourist agencies and organizations ( in English) | 3 |
BSTH 2130 | مبادىء الإحصاء / Principles of Statistics | 2 |
BSTH 2131 | فنون ومتاحف أفروآسيوية 1 / Afro-Asian art and museums 1 | 3 |
18 |
SEMESTER 4
Code | Course Title | Credit Hours |
BSTH 2132 | أخلاقيات مهنة الارشاد السياحي / Ethics of the tourist guidance profession | 3 |
BSTH 2133 | السياحة الدينية في القرآن الكريم / Religious tourism in the Holy Quran | 3 |
BSTH 2134 | فن المتاحف في أفريقيا 1 / Art museums in Africa 1 | 3 |
BSTH 2135 | الهندسة المعمارية في القرآن الكريم / Architecture in the Holy Quran | 3 |
BSTH 2136 | الحضارة الفرعونية 1 / Pharaonic civilization 1 | 3 |
BSTH 2137 | نظم سياحية / Tourist systems | 3 |
18 |
Semester 5
Code | Course Title | Credit Hours |
BSTS 2163 | الاسواق السياحية | 3 |
BSTS 2164 | تنمية المبيعات السياحية | 3 |
BSTS 2165 | السياحة الثقافية | 3 |
BSTS 2166 | أعمال شركات السياحة (1) باللغة | 3 |
BSTS 2167 | اقتصاديات المشروعات السياحية والفندقية 1 | 3 |
BSTS 2168 | علم السياحة | 3 |
18 |
Semester 6
Code | Course Title | Credit Hours |
BSTS 2169 | ريادة الاعمال في السياحة | 3 |
BSTS 2170 | الخريطة السياحية في أفريقيا | 3 |
BSTS 2171 | تسويق السياحة والضيافة | 3 |
BSTS 2172 | إدارة العمليات الفندقية | 3 |
BSTS 2173 | معايير الجودة والأداء في الخدمات السياحية | 3 |
BSTS 2174 | مناهج البحث في الدراسات السياحية | 3 |
18 |
Semester 7
Code | Course Title | Credit Hours |
BSTS 2175 | تنظيم وإدارة سياحة المؤتمرات والمعارض | 3 |
BSTS 2176 | الإدارة السياحية | 3 |
BSTS 2177 | التقنية الرقمية في المجال السياحي | 3 |
BSTS 2178 | الخريطة السياحية في أفريقيا | 3 |
BSTS 2179 | اخلاقيات العمل في السياحة والضيافة | 3 |
BSTS 2180 | مدخل لصناعة السياحة والضيافة | 3 |
18 |
Semester 8
Code | Course Title | Credit Hours |
BSTS 2181 | إدارة المنشآت السياحية | 3 |
BSTS 2182 | مهارات الاتصال السياحي | 3 |
BSTS 2183 | اقتصاديات المشروعات السياحية والفندقية 2 | 3 |
BSTS 2184 | الخريطة السياحية في آسيا | 3 |
BSTS 2185 | دراسة جدوى المشروعات السياحية | 3 |
BSTS 2186 | السياحة والمجتمع المضيف | 3 |
18 |
MS Programme
Semester 1
Credit Hours | Course Title | Code |
3 | محاسبة سياحية وفندقية | MSTS 2219 |
3 | تسويق سياحي | MSTS 2220 |
3 | سيكولوجية السائح | MSTS 2221 |
3 | تكنولوجيا نظم معلومات سياحية | MSTS 2222 |
12 |
Semester 2
Credit Hours | Course Title | Code |
3 | خدمة العملاء في القطاع السياحي | MSTS 2223 |
3 | أعمال وكالات السياحة والسفر | MSTS 2224 |
3 | إدارة أعمال سياحية | MSTS 2225 |
3 | مناهج بحث الدراسات السياحية | MSTS 2226 |
12 |